Privacy Policy
Effective Date: March 4, 2026
Last Updated: March 4, 2026
This Privacy Policy explains how Hershey (SLP) Therapy Practice PLLC (“Practice,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website www.hersheytherapypractice.com (the “Site”), contact us, or interact with our online tools.
This Privacy Policy applies to information collected through the Site and related online services (including scheduling links). It does not replace or modify any separate privacy notices that may apply to clinical services.
Who We Are & Contact Information
Hershey (SLP) Therapy Practice PLLC
Address: 57 Old Post Rd. 2, #203, Greenwich, CT 06830
Phone: 914-860-0610
Email: info@hersheytherapypractice.com
Privacy Questions: If you have questions or requests related to this policy, contact us using the information above.
What We Collect
We collect information in the following ways:
A) Information You Provide to Us
When you fill out a form, request information, or schedule a call, you may provide:
Name, email address, phone number
Child’s name and general concerns (if submitted)
Preferred appointment times, location preferences, service interests (clinical or coaching)
Any other information you include in a message field
Important: Please do not submit sensitive medical or health information through standard website forms unless the form explicitly states it is secure and intended for that purpose.
B) Information Collected Automatically
When you visit the Site, we may automatically collect:
IP address, browser type, device identifiers
Pages visited, links clicked, time spent, referring/exit pages
Approximate location derived from IP (city/state level)
This data is typically collected through cookies and similar technologies (see Section: Cookies, Analytics, and Tracking Technologies).
C) Lead Magnet / Resources Signups
If you sign up to receive a downloadable resource (such as a guide, checklist, or newsletter), we may collect your name, email address, and any information you choose to provide in the signup form.
How We Use Information
We use information collected through the Site to:
Respond to inquiries and communicate with you
Provide scheduling, confirmations, and related service messages
Improve the Site’s performance, content, and user experience
Understand general Site usage through analytics
Maintain security, prevent fraud, and troubleshoot issues
Comply with legal obligations
Deliver the requested resource and send related educational content
Send practice updates and marketing communications
You can unsubscribe at any time using the link in our emails or contact us directly.
Clinical Services vs. Website Communications (HIPAA Note)
Our practice provides speech-language therapy services that may be subject to the Health Insurance Portability and Accountability Act (HIPAA).
However, our website and general inquiry forms are not designed for urgent communications or sensitive health information, and information submitted through the Site may not be treated as protected health information (PHI) until it enters our clinical workflows and systems.
If you become an established clinical patient, you may receive a separate Notice of Privacy Practices (NPP) describing how we use and disclose PHI for clinical care.
DO NOT USE THIS SITE FOR EMERGENCIES. If you have an emergency, please call 911 or go to the nearest emergency room.
How We Share Information
We do not sell your personal information in the traditional sense. We may share information as described below:
A) Service Providers (Vendors)
We may share information with trusted service providers that help us operate our website and communications, such as hosting providers, analytics providers, scheduling/video providers, and customer communication tools. These providers are authorized to use information only as needed to provide services to us.
These providers may receive information you submit (e.g., your name/contact info and scheduling details), or collect information automatically (e.g., analytics identifiers/cookies), depending on your interactions and your browser settings.
We may also use communications and marketing automation tools, to respond to requests initiated on social media platforms and to direct users to relevant resources or website pages. If we use an email delivery or marketing platform to send resources or newsletters, that provider may process your contact information on our behalf for the purpose of delivering those communications.
B) Legal / Safety
We may disclose information if required to do so by law, when presented with documentation or proof of authorization release, or if we believe disclosure is necessary to:
Comply with legal process or requests
Protect rights, safety, and security of our practice, users, or others
Prevent fraud or address technical issues
C) Business Transfers
If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to appropriate confidentiality protections.
Cookies, Analytics, and Tracking Technologies
We use cookies and similar technologies to operate the Site and understand how people use it.
A) Types of Cookies We May Use
Essential cookies: required for core website functionality
Analytics cookies: help us understand Site traffic and usage patterns (e.g., Google Analytics)
Functional cookies: remember preferences (where supported)
B) Google Analytics
We use Google Analytics to help analyze how visitors use our Site. Google may set cookies and collect usage data. You can control or limit cookies through your browser settings. You can also use Google’s opt-out options where available.
C) Managing Cookies
Most browsers allow you to:
Remove or reject cookies
Alert you when cookies are being set
Control certain tracking preferences
If you disable cookies, some Site features may not function properly.
D) Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no consistent industry standard for responding to DNT signals, we may not respond to them.
Scheduling and Video Services
If you schedule through one of our trusted scheduling or virtual vendors or providers, you are also subject to Calendly’s privacy practices. Scheduling may involve providing:
Contact details and availability
Meeting preferences and basic notes you choose to enter
If you meet with us virtually via Zoom, Zoom may process meeting-related data (e.g., connection details and technical metadata). We recommend you review Zoom’s privacy and security settings and use a private connection whenever possible.
Social Media Interactions and Messaging Automation
We may interact with you through social media platforms (such as Instagram, Facebook, TikTok, and LinkedIn). If you comment, message, or engage with our content, the platform may provide us with certain information (for example, your social media handle, profile information you make available, and the content of your message or comment).
We may use a third-party tool (such as ManyChat) to automate certain responses (for example, sending a direct message when a user comments a keyword). These automated messages may include links to our website, scheduling tools, or contact forms.
PLEASE DO NOT SHARE SENSITIVE MEDICAL OR HEALTH INFORMATION THROUGH SOCIAL MEDIA DIRECT MESSAGES. Social media platforms are not controlled by us and may not be secure. If you choose to share information through these platforms, it may be collected and processed by the platform according to its own policies.
You can opt out of automated messages at any time by using the platform’s tools (for example, blocking the account, changing privacy settings, or following any in-message instructions such as ‘stop’ or ‘unsubscribe’ where available).
Data Storage and Security
We take reasonable administrative, technical, and physical measures to protect the information we collect through the Site. However, no method of transmission over the internet or electronic storage is completely secure.
If you suspect unauthorized access to information you submitted through the Site, please contact us.
Data Retention
We retain website inquiry and scheduling-related information for as long as necessary to:
Respond to you and provide services you request
Maintain records for business operations
Comply with legal obligations
Typical retention period (website inquiries): thirty-six months or three years
Clinical records (if you become a patient) are retained according to HIPAA and applicable state laws and are governed by separate policies.
Your Choices and Rights
Depending on where you live, you may have certain rights regarding your personal information. These may include:
Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion (subject to legal exceptions)
Opt out of certain processing where applicable (e.g., targeted advertising)
To make a request, contact us using the information in Section: Who We Are & Contact Information. We may need to verify your identity before fulfilling a request.
State Privacy Disclosures (CT/NY + Other U.S. States)
Connecticut (CTDPA)
If you are a Connecticut resident, you may have the right to:
Access, correct, delete, or obtain a copy of your personal data
Opt out of targeted advertising, sale of personal data, or certain profiling (if applicable)
Our Practice does not sell personal data in the traditional sense. If we engage in targeted advertising in the future, we will provide appropriate opt-out mechanisms.
New York (SHIELD Act)
We maintain reasonable safeguards to protect personal information. If a security incident occurs that triggers notice obligations, we will provide notifications as required by applicable law.
California (CPRA/CCPA)
If you are a California resident, you may have rights to:
Know what personal information we collect, use, and disclose
Request deletion and correction
Limit use/disclosure of sensitive personal information (where applicable)
Opt out of “sale” or “sharing” of personal information (as those terms are defined under California law)
We do not sell personal information for money. Some analytics and online tools may be considered “sharing” under California law if used for cross-context behavioral advertising. If applicable, you may request to opt-out by contacting us and adjusting cookie settings.
Other States (e.g., CO, VA, UT, etc.)
Residents of certain states may have similar rights to access, delete, correct, and opt out of certain processing. We will honor applicable rights requests consistent with the laws that apply to your residency and our operations.
Children’s Privacy
Our Site is intended for parents, caregivers, and adults seeking information. We do not knowingly collect personal information directly from children under 13 years old through the Site.
If you believe a child has submitted personal information directly through the Site, please contact us and we will take steps to delete it.
External Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. If changes are material, we will provide additional notice as appropriate.
Contact Us
If you have questions about this Privacy Policy, please contact:
Hershey Therapy Practice
Address: 57 Old Post Rd., #203, Greenwich, CT 06830
Email: info@hersheytherapypractice.com
Phone: 914-860-0160